Welcome to McKinsey Quarterly, the business journal of McKinsey & Company.
FEBRUARY 2008
As the industry matures, mobile operators won’t be able to count on a flood of new customers to fuel growth, so they must create more value from those they already have—including prepaid ones.
NOVEMBER 2007
An effort to determine the value of specific kinds of customer inquiries shows how companies should decide which channels are best for dealing with each of them.
MARCH 2007
Profitable businesses at home have led Gulf telcos to expand nearby regions. But success abroad will require a whole new set of skills.
FEBRUARY 2007
An estimate of the economic benefits of wireless activity must include not only wireless operators but also auxiliary players and end users.
DECEMBER 2007
Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it.
DECEMBER 2006
As telecommunications carriers invest heavily in new IP technologies, the path to profitability is uncertain—but the migration effort yields the best results when carriers get the basics right.
FEBRUARY 2005
Telecom companies play a key role in automating the sales and service processes of other sectors. Now they must automate their own.
AUGUST 2004
Regulation and technology have loosened the incumbents’ grip on the ‘last mile’ in telecommunications, but weakening these companies further could make them abandon their vital investments in infrastructure.
FEBRUARY 2004
Must video walk the same plank that music did?
NOVEMBER 2003
Carriers can increase their profits—by getting more value from existing customers and being more selective about new ones.
JANUARY 2009
The author and tech executive says we are living off the fruits of previous research and need to seed new ideas.
MAY 2007
Keith Pardy discusses the challenges of maintaining a strong global presence while keeping pace with the explosion of products and marketing channels.
JULY 2008
Companies are using more Web 2.0 tools and technologies than they were last year, sometimes for more complex business purposes, according to McKinsey’s second annual survey on Web 2.0. Companies that are satisfied with their use of these tools are starting to see changes throughout the enterprise.
MAY 2006
CIOs increasingly want just "one throat to choke" when it comes to IT and telecom services. So far, the providers haven't stuck out their necks.
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