The McKinsey Quarterly

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The McKinsey Global Survey of Business Executives , November 2004

The confidence of executives around the world has fallen during the past year, and they are dubious about the prospects for trade liberalization in a second Bush administration.

Executives are markedly less optimistic than they were a year ago, according to McKinsey's latest survey of executives from around the world. Although The McKinsey Global Confidence Index1 shows that more executives than not are still confident about the economic prospects of their industries and countries and of the world as a whole, the index has fallen by 12 percent since January 2004, and executives in developed Asian countries are the least confident of all.

The McKinsey findings, based on the responses of some 16,500 businesspeople from 148 countries, confirm a spate of bad economic news. The weak dollar, volatile oil prices, and geopolitical uncertainty seem to have depressed economic prospects around the world; a respected US consumer confidence survey fell to an eight-month low in November, for example, and in early December the Organisation for Economic Co-operation and Development forecast that in 2005 economic growth would be 10 percent lower in the United States and 24 percent lower in the euro zone than it had predicted just six months earlier.

Since much of the world's economic growth depends on international trade, the McKinsey survey's findings on trade liberalization are cautionary. The survey began on the day when the results of the US presidential election became known, and we asked several questions about its outcome. European executives take a much dimmer view of George W. Bush's reelection than do their counterparts from other regions, the survey found—a result that mirrors the findings of preelection surveys of European opinion. Further, 40 percent of all respondents to the McKinsey survey believe that his reelection will have a negative effect on trade liberalization.

Please see the following pages for detailed responses to the survey's questions on the global economy, hiring plans, and the US election.

Notes

1 The Confidence Index is a barometer of the attitudes of business executives about the economy's near-term prospects. It expresses, in a single figure, responses to a standard set of four questions about current economic conditions and expectations. An index above 50 means that positive responses outnumber negative ones.

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