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Competition from China: Two McKinsey Surveys

Executives around the world expect competition from Chinese companies to increase, mainly because of their low production costs, yet surprisingly few are acting to meet the threat, a McKinsey survey shows. A separate survey of executives based in China reveals widespread global ambitions and concerns about finding the talent to reach them.

Higher wages are driving up production costs in China, leading to speculation that companies there are beginning to lose one of their biggest competitive edges. But a McKinsey survey1 of executives around the world shows that, overwhelmingly, they still see low-cost production as the primary competitive advantage of Chinese companies and expect little change on that front in the next three years.

Four out of five of the executives also say that they expect to see rising competition from Chinese companies in the next three years. Executives at companies based in China2 come to a similar conclusion: in a parallel survey, they report that they expect strong growth in revenues from outside the country and aspire to be global competitors in their industries. The primary impediment by far is a lack of managerial talent, respondents say—a finding that supports McKinsey’s experience in the field.

Notes

1The McKinsey Quarterly conducted the survey in April 2008 and received 1,555 responses from a representative sample of executives at companies around the world. Twenty-eight percent of our respondents were CEOs, other C-level executives, and company directors. All data are weighted by the GDPs of the constituent countries to adjust for differences in response rates.

2Also in April 2008, The McKinsey Quarterly surveyed a sample of executives at companies based in China and received 63 responses. Twenty-four percent of our respondents were CEOs, other C-level executives, and directors, and 27 percent were senior managers, including general managers, vice presidents, and senior vice presidents. The data in these results are not weighted.

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