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Seven ways China might surprise us in 2009

The country could yet again change the way the world sees it. Here’s a shortlist of realistic possibilities.

How will China surprise us next? Shocks, tipping points, and revelations have become basic staples of the world’s daily news diet. But with so many eyes now on this emerging Asian giant, what happens there continues to have an exceptional ability to draw attention and to shift perceptions drastically and suddenly.

Will the surprise be planned, like the magnificent Beijing Olympics Games, whose nearly flawless execution set a counterpoint to China’s image as an economic laggard buoyed mainly by cheap labor? Will it repel, like the tainted-milk scandal? Or will it send a message, as Lenovo’s takeover of IBM’s personal-computer business did in serving notice that Chinese companies were ready to enter the global fray?

Here’s a list of some realistic possibilities for the next year. Will all of them come to pass? I doubt it. But any one of them could, and each might make us see China and its future in a new light. What do you think?

China announces that by 2020, half of the cars in the country will be electric. It invests tens of billions of dollars in R&D toward achieving that goal.

Such a move could make China the leader in the automotive technology of the future, with other countries struggling to keep pace. Shanghai Automotive Industry Corporation (SAIC) or newcomer BYD Auto could become the Ford Motor of the 21st century, propelled by a new technology—much as Ford capitalized on the internal-combustion engine at the start of the 20th century.

The Chinese government buys a 50-year lease on an entire geographic region of Mexico, enabling Chinese companies to build factories there to supply the North American market more easily.

Chinese companies would then become the undisputed leaders in outsourced production. No longer constrained by geography, they could bring their expertise in low-cost manufacturing to Mexico (or Poland or Turkey), greatly expanding their reach and overcoming obstacles—such as maintaining supply chains across the Pacific—that still hinder their growth.

A major office block collapses in Chaoyang, Beijing’s central business district.

Although officials would scramble to rewrite construction regulations, a disaster in the capital or another large city would change the relationship between the country’s growing middle class and the government and might threaten its ability to keep social unrest in check. True, construction standards came under fire after the May 2008 Sichuan earthquake felled many school buildings. But the reaction to that tragedy would pale beside the response to a similar one in a rich urban area with immediate media access.

A leading Chinese company tries to buy an iconic US technology firm (or two).

A major deal could be worth 10 or 100 times Lenovo’s $1.35 billion purchase of IBM’s PC division. If the US government blocked the sale, the acquisition’s failure could herald an era of renewed corporate nationalism in China, just as its companies were becoming more global. You could expect an aggressive increase in domestic R&D spending as the country focused on homegrown technology, as well as a chillier climate for multinationals with research operations in China.

A successful deal, by contrast, could create a truly global company, unlike anything seen before, with a multinational culture superseding any sense of national origins.

A restructuring of China’s telecommunications industry turns into a complete consolidation.

Regulatory failure and competitive imbalances have already reduced competition down to three major players, from four, and telecom companies are now being encouraged to share infrastructure. If stock prices continue their freefall and these imbalances remain, the inability of the second- and third-ranked players to chart a path to success could bring a full reconsolidation of the domestic industry.

The English Premier League football association buys its Chinese counterpart, the Chinese Super League.

What better way to signal a coming of age for China’s urban middle class? The takeover would be a major bet that this growing socioeconomic group is ready to spend heavily on sports and entertainment—a bet that could open the floodgates for investment in other consumer sectors. Wallets are already opening up: witness the Olympics and the US National Basketball Association’s exploration of franchise and stadium deals in China. Such a purchase would also show that the country is willing to bring outside expertise and professionalism into a challenged domestic industry.

Warming cross-strait relationships lead to a merger between the mainland’s Industrial and Commercial Bank of China and a leading Taiwanese financial institution.

The reaction in Taiwan would probably be ambivalent—just another large business deal. But in China, a cross-strait merger of powerhouses like these, in banking or some other sector, would be applauded as an affirmation of its One China worldview.

What do you see that I don’t? I look forward to your ideas.

About the Author

Gordon Orr is a director in McKinsey’s Shanghai office.

Recommend
  • 11 NOVEMBER 2008
    Gordon Orr
    Director
    McKinsey & Company
    Singapore

    The author responds: Thank you for the many comments on both the ideas mentioned in the article and ones that you believe should have been there.

    Many readers suggested a much greater likelihood of China taking a long term-lease on...

    .
    Gordon Orr
    Director
    McKinsey & Company
    Singapore

    The author responds: Thank you for the many comments on both the ideas mentioned in the article and ones that you believe should have been there.

    Many readers suggested a much greater likelihood of China taking a long term-lease on a large region in Africa than in Mexico. Some also noted that China’s drive for access to minerals made a move in Africa likely, while others, including some readers in Mexico, argued that nationalism would override any economic benefit, preventing the kind of investment I proposed. China could indeed cement a long-term lease on mineral-rich land in Africa in 2009, but to me such a move would not be very surprising.

    The “Mexico” suggestion, on the other hand, focused on accelerating the migration of manufacturing from China to parts of the world that Chinese companies find themselves ill-equipped to penetrate. With this lens, if I were to highlight a possible African target, it would be Morocco. Such a move would be bold, but possible. Morocco has a strong physical infrastructure (especially its ports) and its getting stronger, a track record of working with multinational investors, and business-oriented leadership. There have been several very high-level business and political contacts between the two countries recently. Perhaps as some wrote, an effort to secure a large tract of foreign land for manufacturing would more likely come in stages, rather than as a defined goal from the start.

    Several readers also questioned why I did not include more technology trends, for example that China might be at a tipping point in taking global leadership in important parts of the IT and biotech industries. In IT, while China is clearly developing fast, especially in areas such as embedded software, the country still lacks the critical scale for domestic champions to become global leaders in the near term. (for more, read “The cost of going global for China’s high-tech companies”) The government has certainly focused on biotech, for instance through directed investment, and Chinese medical equipment manufacturers have become internationally competitive in midrange products in recent years. I am not close enough to the industry, however, to argue whether 2009 could see a tipping point.

    A third area that drew many comments was developments in the domestic economy – growth rates, housing prices, demand for imported commodities, and social unrest, in particular. The global slowdown has clearly amplified government actions to cool an overheating economy that were launched between late 2007 and mid-2008. As a result these programs have overshot the downside on growth. Does the Chinese government control the levers to turn this around, and how long will it be before they show an effect? My answers are yes and late 2009. As I wrote this, the Chinese government’s $500 billion spending program had just been announced. Clearly the government has taken notice.

    Only a year ago the focus in China was on labor scarcity, rising labor costs, rising commodity prices, and an inflationary spiral. Squeezing out some of the low-value-added manufacturing in textiles and toys was clearly a national objective, even at the cost of significant economic and social disruption in places like Dongguan in the Pearl River Delta. Similarly, taking some of the froth out of the real estate market in key cities was a clear goal. But unfortunately in this case the levers employed didn’t take into account regional differences and as a result created unintended stresses.

    We know China’s economic growth is slowing. If there’s a potential “surprise,” it is whether the country can create a V-shaped recovery and return to a growth rate of 9 percent or more by the end of 2009. I believe it can. In 2009, the government certainly has the fiscal resources to reduce taxes, to accelerate needed spending on infrastructure, and to encourage state-owned enterprises, such as the telecom operators, to do the same. These operators, by the way, are budgeting close to $50 billion in investments among them in 2009. Together, direct government spending and the stimulus offered by businesses make a fast recovery possible.

    I look forward to further debate.

    .
  • 30 OCTOBER 2008
    Chris Townsend
    Forrester Research
    Massachusetts, United States

    Quite the thought-provoking piece. I do indeed find most of your suggestions reasonable. The only one that I'm not so sure about is whether the Chinese government would actually lease an entire geographic region of Mexico.

    Why? Because at the...

    .
    Chris Townsend
    Forrester Research
    Massachusetts, United States

    Quite the thought-provoking piece. I do indeed find most of your suggestions reasonable. The only one that I'm not so sure about is whether the Chinese government would actually lease an entire geographic region of Mexico.

    Why? Because at the end of August, I attended a brown-bag-lunch seminar at Harvard with Tsinghua University's Professor Yan Xuetong. Beyond the big-picture, Dr. Yan discussed a wide variety of specific geopolitical decisions promulgated this year for Hu's second term. Among them: China will seek to stay out of Latin America. China views the Americas generally as "the US's turf" and sees no reason to get directly involved. The biggest reason for this is that Latin America is so culturally different from China that the PRC believes it's unlikely to work out well.

    Thus, for geopolitical reasons if not for business reasons, I deem it unlikely that the Chinese government would get directly involved with leasing land in Mexico. Perhaps, however, we might see it from China's private sector.

    .
  • 29 OCTOBER 2008
    Stephen Cohen
    Professor
    American University
    Washington DC, United States

    The odds favor a major economic downturn in China in the medium-term. The global slowdown will widen the subtle cracks in the seemingly invulnerable economy by exposing the excesses that have been built into investment levels and asset values.

    .
    Stephen Cohen
    Professor
    American University
    Washington DC, United States

    The odds favor a major economic downturn in China in the medium-term. The global slowdown will widen the subtle cracks in the seemingly invulnerable economy by exposing the excesses that have been built into investment levels and asset values.

    .
  • 29 OCTOBER 2008
    Fakhruddin Ahmed
    Islamic Development Bank
    Jeddah, Saudi Arabia

    A good article but unrealistic. None of the possibilities seem to be consistent with Chinese characteristics. They are all spontaneous and sudden, while the Chinese tend to proceed slowly, deliberately, and cautiously. If you were to shift the target year...

    .
    Fakhruddin Ahmed
    Islamic Development Bank
    Jeddah, Saudi Arabia

    A good article but unrealistic. None of the possibilities seem to be consistent with Chinese characteristics. They are all spontaneous and sudden, while the Chinese tend to proceed slowly, deliberately, and cautiously. If you were to shift the target year from 2009 to 2014 then one can expect some dramatic change.

    .
  • 29 OCTOBER 2008
    Carlos Rojas
    Cerrejon LC
    Guajira, Colombia

    A scenario not included is that China reduces its consumption of minerals and puts their over production in the market. It would be a disaster for emerging economies based on mineral extraction.

    .
    Carlos Rojas
    Cerrejon LC
    Guajira, Colombia

    A scenario not included is that China reduces its consumption of minerals and puts their over production in the market. It would be a disaster for emerging economies based on mineral extraction.

    .
  • 29 OCTOBER 2008
    Natesh Sarma
    Student
    Fore School of Management
    India

    An informative article, but it misses one major point related to the IT sector. Soon it would be safe to say that the Chinese IT sector will outgrow and outperform the Indian IT Sector. The Chinese have started to reason...

    .
    Natesh Sarma
    Student
    Fore School of Management
    India

    An informative article, but it misses one major point related to the IT sector. Soon it would be safe to say that the Chinese IT sector will outgrow and outperform the Indian IT Sector. The Chinese have started to reason where and why they are lacking and are coming up with ways to overcome this deficiency in communication skills and spoken English, and have started to work hard on it.

    .
  • 29 OCTOBER 2008
    Linda Merritt
    HCM and HRO Consulting
    Pennsylvania, United States

    Mexico? How about a part of Africa? I hear that China has a growing presence there as a business partner for natural resources. Lots of issues, sure, but it’s also an untapped resource for a country willing to invest in...

    .
    Linda Merritt
    HCM and HRO Consulting
    Pennsylvania, United States

    Mexico? How about a part of Africa? I hear that China has a growing presence there as a business partner for natural resources. Lots of issues, sure, but it’s also an untapped resource for a country willing to invest in developing and investing in ways that have not been tried before.

    .
  • 29 OCTOBER 2008
    Francisco J. Guerra-y-Rullan
    Guerra y Millán Consultores
    México City, México

    As a Mexican I’m intrigued by your forecast about the Chinese government buying a 50-year lease on an entire geographic region of Mexico. Given the current political environment, dominated by pseudo-nationalistic claims, I doubt that such thing is possible. I...

    .
    Francisco J. Guerra-y-Rullan
    Guerra y Millán Consultores
    México City, México

    As a Mexican I’m intrigued by your forecast about the Chinese government buying a 50-year lease on an entire geographic region of Mexico. Given the current political environment, dominated by pseudo-nationalistic claims, I doubt that such thing is possible. I assume that this would create jobs for Mexicans—now returning from the US due to the financial crisis—although it will first be necessary to perform a significant amount of political work.

    .
  • 29 OCTOBER 2008
    Dave Speck
    Director
    STERIS
    Ohio, United States

    How about this scenario: In a bid to secure sources of raw materials, China continues to invest in African nations, thereby building infrastructure. Africa becomes the new location for low-cost manufacturing, and China reaps the benefits for its own development....

    .
    Dave Speck
    Director
    STERIS
    Ohio, United States

    How about this scenario: In a bid to secure sources of raw materials, China continues to invest in African nations, thereby building infrastructure. Africa becomes the new location for low-cost manufacturing, and China reaps the benefits for its own development. Eventually a struggle will develop between nationalist forces in Africa and Chinese interests wanting to determine who will control these resources.

    .
  • 29 OCTOBER 2008
    Jean Snijders
    Johannesburg, South Africa

    China’s appetite for resources is not mentioned. I see major acquisitions of multinational fuel and mineral suppliers across the globe, and major agricultural ventures in Africa (probably Angola).

    .
    Jean Snijders
    Johannesburg, South Africa

    China’s appetite for resources is not mentioned. I see major acquisitions of multinational fuel and mineral suppliers across the globe, and major agricultural ventures in Africa (probably Angola).

    .
  • 29 OCTOBER 2008
    Aleksander Jaskowiak
    Warsaw, Poland

    My contribution: China changes its US dollar denominated foreign currency reserves to Euros.

    China’s foreign currency regulator buys US dollars and other foreign currencies and stockpiles them in US Treasury Bonds and similar assets until approximately three quarters of its...

    .
    Aleksander Jaskowiak
    Warsaw, Poland

    My contribution: China changes its US dollar denominated foreign currency reserves to Euros.

    China’s foreign currency regulator buys US dollars and other foreign currencies and stockpiles them in US Treasury Bonds and similar assets until approximately three quarters of its reserves are in US T-Bonds. In 2010, China decides to change its foreign currency portfolio's structure and chooses Euro and Euro-zone treasury bonds as its main investment instrument. Now, 75 percent of China’s foreign currency reserves are in Euro-denominated instruments with the rest in US dollars and yen. This move weakens the US dollar that has only started its recovery from the current financial crisis.

    .
  • 29 OCTOBER 2008
    Matt Harrod
    Director, Research & Policy
    Indiana State Dept of Agriculture
    United States

    Mr. Orr’s “Seven ways China might surprise us in 2009” are all quite plausible but also, with the exception of an office building collapse, largely positive for both China and the world. I hesitate to introduce hand wringing into the...

    .
    Matt Harrod
    Director, Research & Policy
    Indiana State Dept of Agriculture
    United States

    Mr. Orr’s “Seven ways China might surprise us in 2009” are all quite plausible but also, with the exception of an office building collapse, largely positive for both China and the world. I hesitate to introduce hand wringing into the conversation but there may be a few potential negative scenarios to consider as well.

    For example, a global economic downturn reduces the rate of growth in China to the point we see some combination of:

    a) The bursting of a real estate bubble in many fast growing areas, the loan defaults of which reverberate back through a banking system which holds on its balance sheets many bad and under performing loans. The Chinese government uses its massive capital reserves to prop up the banks, thus impacting global currency values and potentially causing international capital to flee the country.

    b) A fall off in exports combined with an over capacity in production causes a panicked Chinese government to subsidize or cause a fire sale of those products on international markets. A protectionist Obama administration and US Congress introduce retaliatory measures, thus sparking a potential trade war.

    c) The rate of economic growth is insufficient to absorb the continued mass influx of additional workers, sparking social unrest and government crackdowns.

    I must say that I prefer Mr. Orr’s scenarios to any of these.

    .
  • 28 OCTOBER 2008
    William Schaal
    Medical Device Systems, LLC
    Colorado, United States

    With the FDA opening offices in China in late 2008, and subsequent dramatic regulatory oversight increasing, China in 2009 becomes the number one biotech OEM supplier of medical devices to the US. Labor costs, such that they are in Mainland...

    .
    William Schaal
    Medical Device Systems, LLC
    Colorado, United States

    With the FDA opening offices in China in late 2008, and subsequent dramatic regulatory oversight increasing, China in 2009 becomes the number one biotech OEM supplier of medical devices to the US. Labor costs, such that they are in Mainland China, start playing a significant role in COGS while still maintaining a high quality product.

    .
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