Welcome to McKinsey Quarterly, the business journal of McKinsey & Company.
April 2008
What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot.
December 2007
Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it.
August 2007
The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality contributions of a small core of enthusiasts.
June 2007
Cammie Dunaway explains how she is preparing for the future by shifting the company’s marketing dollars to vehicles whose returns can be measured and by fostering intellectual curiosity.
November 2004
Better information is needed to help media companies understand this fast-changing market.
July 2004
The pressure is on. Making money—not just popularity—is the name of the game.
February 2004
Must video walk the same plank that music did?
May 2003
Gary Loveman, the man who brought the customer service revolution to gaming, explains how he helped double Harrah’s revenues and earnings.
January 2003
Operational improvements alone won’t fulfill market expectations. Mergers, acquisitions, and divestitures will have to play a supporting role.
December 2002
A changing media landscape is reshaping the way advertisers interact with consumers.
November 2002
Consolidation among movie theater chains has raised their bargaining power. If the film studios aren’t scared by this new kind of owner, they should be.
June 2002
Don’t bet on it. More viewers and more pages viewed won’t be enough to save broken business models.
In the absence of practical organic growth prospects, media industry executives still have the urge to merge.
November 2001
The traditional models of the incumbent media companies failed them on-line. Success will require innovative models managed with familiar techniques—such as a focus on efficiency and financial returns.
February 2001
The digitization of music has industry execs in a twist.
August 1995
Battlegrounds are unlike those in the United States. The right perspective may be short term and tightfisted. Above all, protect your core business.
May 1995
Are Americans using Europe as a dress rehearsal? Vulnerable incumbents. Strategies based on distribution are shaky. The emerging power of gateways.
November 1994
A road map for navigating the industry’s current uncertain landscape.
How multimedia “gateways” develop will define, for years to come, many industries’ ability to create—and destroy—value.
August 1994
A guide to the terrain on which the main battles will be fought — and the main strategic decisions made.
FEBRUARY 2009
DECEMBER 2008
SEPTEMBER 2008
OCTOBER 2008
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