Welcome to McKinsey Quarterly, the business journal of McKinsey & Company.
April 2006
The prize for mobile TV may be larger than expected, but only if the price of handsets and subscriptions is modest and if broadcasters, mobile operators, and handset manufacturers cooperate.
January 2005
An increased willingness by broadcasters to embrace new technologies bodes well for viewers.
June 2004
To realize the benefits of interactive technology, broadcasters and mobile carriers must work on their own interaction.
May 2003
Can a former pipe dream rescue the $70 billion digital upgrade?
November 2001
The bad news: broadband’s technology, infrastructure, and economics are still inadequate. The good news: broadcasters are far more secure from attack than they were at the dawn of the World Wide Web.
August 2001
Companies are rightly investing now to deliver consumer broadband applications as the technology’s penetration grows. But current expectations about the industry’s development aren’t a good enough guide to the future.
August 2000
Media-streaming technology is bringing high-quality video to the Internet. Get ready for change.
June 2000
Some of Europe’s radio stations have a chance to double their revenues, but deregulation will heighten the difference between winners and losers.
May 2000
Uncertainty defines the television business, but the application of options theory to TV programming decisions can improve returns from programming investments.
Digital television will cause a revolution in the TV industry—but not, perhaps, the revolution its government promoters intended.
November 1999
Can public-service broadcasters fulfill their mission in today’s deregulated television environment? The answer, for the time being, is yes.
May 1999
It has survived the advent of television, several revolutions in recorded-music formats, and the coming of the Sony Walkman. Yet traditional radio may now face a serious threat from its digital sibling.
August 1997
Margins have been cut in half. Operational skills are becoming the key to salvation.
February 1997
This is not an industry for the weak at heart; only one or two consortia will succeed in a market. Success will take deep pockets and risk-sharing.
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