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CEOs as public leaders: A McKinsey Survey

US business executives say they should play a much greater role in shaping debate about sociopolitical issues and leading efforts to effect change.

Almost half of US executives believe they and their peers should play a leadership role in publicly shaping debate and in efforts to address sociopolitical issues such as education, health care, and foreign policy, according to the latest McKinsey Quarterly survey.1 Yet only one-seventh of survey respondents consider themselves to be playing that role now.

The few who do play a leading role are likely to be board members or CEOs and often represent privately held companies. Most of them say they are motivated primarily by personal reasons, and they usually act as private citizens. Moreover, they say a comprehensive understanding of public issues and a strong network of peers with a similar interest make it easier for them to play a leadership role. The primary barrier to being even more involved is a lack of time.

These results expand on the findings of an earlier McKinsey Quarterly survey in which business leaders around the world recognized the importance of a corporation’s contract with society and the imperative for them to engage in discussions of crucial sociopolitical issues.2 These opinions are not surprising, considering that the social and political forces that today can define and swiftly remake a company’s reputation and regulatory environment can dramatically alter an industry’s strategic landscape and market opportunities over the long term. That survey (in which three out of four respondents said the CEO or chair should take the lead when companies try to manage sociopolitical issues) suggested a prominent role for top executives in articulating and helping to resolve the complex trade-offs inherent in big public-policy issues such as health care, education, poverty, and climate change.

Notes

1 The McKinsey Quarterly conducted the survey in December 2006 and received responses from 721 US executives, of which 400 hold C-level positions. Three out of four of these C-level executives are board members, CEOs, or both.

2 In that survey, 84 percent of executives embraced the idea that the role of corporations in society goes far beyond simply meeting obligations to shareholders. Moreover, they said traditional tactics, such as lobbying and public relations, are not the most effective ones. See “The McKinsey Global Survey of Business Executives: Business and Society,” The McKinsey Quarterly, Web exclusive, January 2006.

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