The McKinsey Quarterly

Recent Thinking

The Archive

2000

1997

  • May 1997 

    Packaged goods: It’s time to focus on product development

    The best performers organize around four separate development missions. New products and line extensions require different processes and different performance metrics. A common mistake: not setting priorities across product groups.

  • February 1997 

    India’s sleeping giant: Food

    Producers should worry less about elite consumers; As Indians’ purchasing power increases, they will demand quality in basic foods; An integrated response can transform the huge inefficiencies into opportunities

1996

  • November 1996 

    Satisfying America’s changing appetite

    Virtually all of the $100 billion increase in annual food sales expected in the United States in the next decade is likely to come from food service. To take advantage of this dramatic shift in eating habits, restaurant operators, packaged-food manufacturers, and the entire US food distribution system will have to make significant changes.

1995

1992

New In:
Embed E-mail