The McKinsey Quarterly

featured Energy, Resources, Materials, Steel article, Industry trends downturn snapshot

December 2008 

Industry trends in the downturn: A snapshot

In times of great uncertainty, an understanding of long-term industry trends can help executives plot robust strategies. This roundup highlights structural issues likely to influence the future performance of four industries: steel, technology, chemicals, and consumer goods.

Recent Thinking

The Archive

2001

  • December 2001 

    Remaking China's giant steel industry

    The country’s steelmakers are too fragmented and unproductive to serve the real needs of the world’s largest domestic market. Tariffs imposed by the United States on imports of steel from China will only increase competition at home and sharpen the need for reform.

1999

  • November 1999 

    Forging a new era for steel

    Production is growing at more than twice the rate of consumption. Cost cutting may be a part of the solution, but it is also a part of the problem. What comes next?

1996

1994

  • February 1994 

    You can market steel

    The secret to marketing commodities is keeping costs in line—and carefully managing the mix of products and customers.

1993

  • May 1993 

    New game, new rules

    An overview of the long-deferred challenges now facing the Japanese steel industry.

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